MAM
Raj TV to educate viewers on diesel care with special promos
MUMBAI: Raj TV in association with International British Petroleum (BP) has launched a special promotional campaign called the International BP Day on 31 August.
From 21 August, the Tamil channel will start launching promotional campaign on IBP and diesel care. From 25 August, special branding promos will be aired to build up the excitement.
On the D-day, the channel will air promos designed in-house to promote BP, besides some fillers on information about petroleum products and vignettes about care of diesel vehicles. Two blockbuster movies to be aired at 1.30 pm and 4.30 pm on this day will include the promotional campaign.
Speaking about the initiative, the channel’s national sales head B Shankar said, “Being one of the leading petroleum companies, BP was an ideal choice to associate with the care of diesel vehicles. Throughout the day, branded as the International BP day, we will be speaking about the care of the four wheelers powered by diesel.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
