MAM
Raj Nayak’s House of Cheer launches Happyness.me to measure happiness
MUMBAI: House of Cheer Pvt Ltd, founded by former Viacom18 COO and prominent media personality Raj Nayak, announced the launch of its new division, Happyness.me, a proprietary tool that measures the happiness quotient of corporates and its people.
House of Cheer managing partner Namrata Tata said, “With over three decades of experience working in business and industry, we have learned that emotion drives us. Emotions motivate us, they inspire, and they energise us to be productive and to take control of our professional lives. We believe that happiness is the primary emotion that can maximise potential and that has not yet been truly leveraged in the Indian workspace."
Using behavioural psychology, neuroscience, and data-analytics, with inputs from experts in the field, combined with the team’s extensive experience leading large-scale operations, it has developed a unique proprietary service to measure the happiness quotient within an organisation and to provide customised solutions that empower leaders and inspire teams.
Having partnered with one of the world’s leading human insights company’s, The Happiness Index, for its technology platform, it is hoping to usher in a new era in Indian business, focusing first and foremost on the backbone of any organisation, it’s people. It is a two-year program with regular happiness audits that will help the CEO and the leadership team to prioritise on the mental and emotional well-being of their people. The goal is to help organisations create a happiness journey and enable them with the happyness.me tool to visualise their company culture and implement strategies to create a happy flourishing working environment.
House of Cheer has also partnered with the UK government in India for helping it identify the right partner from the United Kingdom in its happiness journey project.
Her Majesty’s Trade Commission for South Asia, Alan Gemmell said:
“I’m delighted that Raj Nayak, House of Cheer and The Happiness Index UK are launching Happyness.me, a critical solution for businesses and corporate leaders to explore engaging ways to connect with their employees in the new world. India and the UK are tech powerhouses. This perfect partnership reflects the continuing global attraction of the UK’s creative and tech sectors, bringing together innovative tech with commercial expertise and creative brilliance.”
The Happiness Index UK co-founder and head of innovations Tony Latter comments: “The future of work will look very different in terms of when, where and how people are working. Whether it is more employees working remotely, flexibly or in a globally distributed model, the challenges of effectively engaging and communicating with your people are increasing and mean that leaders require a new set of emotional skills and insight.
"We are tremendously excited to partner with the House of Cheer and the team at Happyness.me. At the Happiness Index, we gather feedback from over 80 countries in 23 different languages and have built our own neuroscience based platform using the best artificial intelligence and machine learning. We all know that happy people create happy organisations and we are incredibly proud of the model built by happyness.me that will allow corporates in India to visualise their company culture. Organisations that understand the happiness of their people will thrive. With thriving comes growth and it’s this growth of a company’s people, culture and performance that makes happiness such a powerful force.”
Brands
Google says Gemini AI cuts irrelevant ads by 40 percent
AI driven search and ad tools boost relevance and results for brands.
MUMBAI: In the never ending hunt for the right ad at the right moment, artificial intelligence may finally be sharpening the aim. Google says the integration of its multimodal AI models, Gemini, has reduced irrelevant advertisements across its platforms by 40 percent, as improved query understanding allows ads to match user intent more closely.
Speaking at a roundtable on Thursday, Google vice president of Global Ads Dan Taylor said the company has been steadily deploying Gemini powered upgrades to interpret complex search queries more accurately. “We have been making Gemini based improvements to query understanding at a rate of almost one launch per month over the last two years. As the models improve and our ability to deploy them improves, ad quality continues to get better,” Taylor said.
The improvements come as Google leans deeper into AI driven advertising tools. According to the company, 2025 saw a threefold increase in Gemini generated creative assets produced by advertisers using its AI powered ad solutions.
The company also highlighted how these tools are influencing marketing performance for brands in India.
Insurance marketplace Policybazaar recorded a 28 percent rise in health insurance sales while reducing cost per sale by 23 percent after adopting AI Max, a tool that interprets natural language search queries to improve ad targeting.
Meanwhile, hospitality platform OYO reported 50 percent higher return on ad spend (ROAS) and a 25 percent reduction in cost per acquisition after combining its existing search campaigns with Google’s Performance Max (PMax) advertising campaigns.
Taylor noted that evolving consumer behaviour is also reshaping how brands approach digital advertising. According to Google’s data, 86 percent of shoppers in India using Google Search said they were open to trying new brands or products, suggesting that AI driven discovery tools could increasingly influence purchase decisions.
Beyond advertising, Google is also investing in what it calls agentic commerce, an emerging model where AI agents autonomously assist users in discovering, comparing and purchasing products online.
“Our goal with agentic commerce is twofold, first, to remove the grunt work of shopping so consumers can focus on the fun parts; and second, to work hand in hand with the industry to build the foundations needed to make agentic commerce seamless and secure across the web,” Taylor said.
The push into AI enhanced advertising and commerce comes as Google’s core ads business continues to grow. The company recently reported $82.28 billion in advertising revenue, marking a 13.5 percent year on year increase.
For advertisers navigating an increasingly crowded digital landscape, Google is betting that smarter algorithms and sharper intent signals will make ads feel less like interruptions and more like timely suggestions.
