MAM
Raj Gupta retires after serving Lowe Lintas for 28 years
MUMBAI: Ending his 28-year-long stint with Lowe Lintas, CEO Raj Gupta has announced his retirement. His replacement is yet to be announced by the network.
Gupta was elevated to the post of CEO in April 2017. Prior to that, he had held leadership positions across departments, including media, digital, strategic planning, channel planning, business development and account management.
About his decision to move on from the agency after a glorious stint, Raj Gupta said, “I retired in January 2020. It was an honour to have started my career at Lintas and now to have retired from there, too. It was a privilege to have served as CEO of this great institution. There is a reason for having spent so many years at Lintas; someone is always coming through here with a new adventure, a new discovery, a new idea, it made me fall in love with communications over and over again.”
He added, “Life is about the people you meet and the things you create with them. I met and worked with many inspiring colleagues who then turned either into mentors or friends. Love you all, love you Lintas so much and I am so proud to have been part of you. Cheers!”
MullenLowe Lintas Group CCO and chairman Amer Jaleel said, “Raj Gupta ended a long and illustrious career where he played multiple roles and of course ended up being CEO of Lowe Lintas. While a lot is known about Raj and his fantastic contributions to the agency and the industry, there's something he did that is not known at all, and this actually speaks for what Lintas meant to Raj and how forward-facing Raj has been as a professional. Over the last one year of his association with us, Raj actually proposed, designed, and activated what is possibly the most integrated and comprehensive digital education programme that the industry has seen. As a direct result of Raj's hand in this and because of the role he played in bringing the Lintas Trust's contribution to educating and upgrading the entire Lintas talent force, we are today stronger and a more contemporary strategy and communications company and not just an agency. Hats off to you Raj, Thank You!”
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MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
