Ad Campaigns
Raj Diamonds celebrates Women’s Day with ‘Her Sparkle, Our Tribute” campaign
Mumbai: Raj Diamonds, a renowned diamond jewellery brand based out of Bangalore, has launched the “Her Sparkle, Our Tribute” campaign, to commemorate Women’s Day 2024. In a series of seven captivating episodes, Raj Diamonds celebrates the multifaceted essence of womanhood.
Through a combination of personal narratives, heartfelt testimonials, and insightful discussions, “Her Sparkle, Our Tribute” highlights the multifaceted roles women play in both personal and professional spheres. From the cherished memories of gifting diamond jewellery to the profound moments of inspiration drawn from the women in our lives, each episode offers a glimpse into the beauty, strength and resilience of womanhood.
A special episode also celebrates the women of Raj Diamonds. From the boardroom to the design studio, it highlights the remarkable contributions of women in every aspect of the company. Through their dedication and passion, they embody the spirit of empowerment that defines modern Indian women. Subsequent episodes delve into the diverse roles women embody, including those of mothers, wives, daughters, and professionals, highlighting their strength, grace, and spirit.
Raj Diamonds MD Eshwar Surana said,” With this campaign, we celebrate the dynamic roles women play in their day-to-day lives. It is extremely heartening to see women juggling multiple hats with grace and determination. Raj Diamonds has always been an advocate for women’s empowerment, recognising the invaluable contributions they make to our society and beyond. We are committed to contributing and working towards a future where gender is no longer an obstruction to success.”
A unique series of videos, the campaign includes men reflecting on their experiences with the women in their lives. Through candid interviews and heartfelt conversations, viewers gain a deeper understanding of the profound impact women have on shaping our world.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
