Brands
Raj Cooling builds world’s largest air cooler, bags Guinness record with 16-foot ‘Roxxcool’
MUMBAI: Rajkot just got a little cooler—literally. Raj Cooling Systems Pvt. Ltd., the Gujarat-based manufacturer backed by The Great Khali, has claimed a Guinness World Record for creating the world’s largest air cooler. Towering at 16 feet, the industrial behemoth named Roxxcool made its official entry into the record books during a celebration held on 30 April 2025 at Krishna Park Resort in Rajkot.
The feat is more than just mechanical muscle. Roxxcool is powered by BLDC (Brushless Direct Current) technology and consumes only two units of electricity per two hours of operation, making it a low-impact solution for sprawling event spaces, tent setups, and factories.
Its stats are as massive as its frame: a 60-inch axial fan spinning at 400 RPM, powered by a 720W single-phase motor, all encased in dimensions of 305 x 244 x 487.5 cm. Add to that a 2,500-litre water tank, and you’ve got a cooling giant built to endure.
“Roxxcool, the world’s largest air cooler, is built for high-performance industrial cooling. Setting this world record is not just a milestone for our company, as it’s a moment of pride for the entire nation”, said Raj Cooling Systems chairman & MD Kalpesh Ramoliya. “The achievement also reflects our team’s relentless quest for excellence and commitment to leading the way in cooling technology innovation and serving with pride the ‘Make in India’ initiative”.
This isn’t the firm’s first moment in the spotlight. Raj Cooling Systems had earlier received recognition from the Golden Book of World Records, strengthening its stature as a serious global player in the industrial cooling segment.
With its record-breaking launch, Raj Cooling has not only redefined industrial cooling standards but also underscored India’s growing engineering prowess under the ‘Make in India’ initiative.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
