MAM
Rahul Dravid’s MAK Lubricants campaign
Mumbai: In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.
The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether it’s about engine oil or selecting the right school for your child.
Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravid’s intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.
Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravid’s sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.
These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravid’s remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.
Executive director (lubes) P. Sudhahar articulates this sentiment with precision: “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”
Chief general manager (public relations & brand) S. Abbas Akhtar who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights: “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, we’ve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”
Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
