Brands
Rahul Bose’s overpriced bananas feed creativity of brands on Twitter
MUMBAI: While the Chandigarh Police and Excise and Taxation department is looking into the “illegal and exorbitant charge of GST” by JW Marriott Hotels as they sold a pair of bananas at a whopping Rs 442.5 to bollywood actor Rahul Bose, the Twitter-verse is jumping on the marketing wagon to make the most of this bizarre incident.
A user posted a photo of Taj Hotels in Santacruz Mumbai offering fresh season fruits ‘with best compliments’ with a candid caption “Meanwhile, in the land of trolling JW Marriott….”
Meanwhile, in the land of trolling JW Marriott…. pic.twitter.com/ipGEZILQ4s
— Deepak Shenoy (@deepakshenoy) July 25, 2019
A number of brands including the star of ‘moment-marketing’, Zomato, used the opportunity to share some great creatives around it. Here are some of the most creative pieces from the land of Twitter:
1. Amazon Prime Video India
prime subscription is just Rs. 129 per month btwpic.twitter.com/oqzA81ssan
— amazon prime video IN (@PrimeVideoIN) July 25, 2019
2. Arre
When the bill gives you chills. #RahulBoseMoment pic.twitter.com/Br9s1pziMJ
— Arré (@ArreTweets) July 25, 2019
3. Natures Basket
With us, you will always get your bananas at #PricesYouWillLove #RahulBoseMoment pic.twitter.com/xjMgDw6JoL
— Natures Basket (@NaturesBasket) July 25, 2019
4. Oyo
Oh gosh#RahulBoseMoment pic.twitter.com/AnXZezKurp
— Janu Dhingra (@dhingra_janu) July 25, 2019
5. PolicyBazaar
Protect your family from financial insecurity after you at the cost of 2 bananas and protect them from the lemons that life might give them.#RahulBoseMoment #RahulBose pic.twitter.com/OszdmEuSPH
— Policybazaar (@policybazaar) July 25, 2019
6. Reliance Smart
People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY
— Reliance SMART (@RelianceSmartIN) July 25, 2019
7. Star Quick
With us, you'll never have a #MyRahulBoseMoment
Shop for fresh fruits, vegetables & many more at the best prices ever only on the StarQuik App or website! Order now kyuki StarQuik, #FreshHai!#RahulBoseMoment #RahulBose #Banana #Fruits #OnlineGroceries #AasaanGrocery #StarQuik pic.twitter.com/OQQQTUvHow— StarQuik (@StarQuik) July 26, 2019
8. Zomato
— Zomato India (@ZomatoIN) July 25, 2019
9. Coco Soul
10. Anchor by Panasonic
Insulation tape from #AnchorByPanasonic protects you from all kinds of shocks. Well, almost. #RahulBoseMoment #ShockProof #Banana #GoBananas pic.twitter.com/vEl3aPF4a6
— Anchor by Panasonic (@AnchorPanasonic) July 27, 2019
11. TEZ
Don't pay so much for a banana channel while the world is going bananas over how awesome Tez is!#Promo pic.twitter.com/RD4UNjLU88
— Dilli Aajtak (@DilliAajtaktv) July 29, 2019
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
