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Raho real, raho proud- ‘Asli Burger’ aka zinger
MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it!
The brand launched an exciting TVC film, conceptualized by Ogilvy India, that cheers people to love their own real Zinger burger in their own real way – showing some ‘asli’ love people. The film is all about embracing one’s real self however crazy it must be because love comes with no rules.
The film opens with a window view through a KFC bucket diving into the world of finger lickin’ goodness leaving the consumers rapt. Real love unites all, be it a tattooed arm or a brown hand covered in henna, a messy eater or a clown, a person with a scar or someone hep from the town, all holding onto their ZINGER, in their own way, being their unapologetic original selves. Even the ‘clown’ seems to be a Zinger fan, well you cant love enough when there’s only one asli burger in town.
Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”
Be weird, be brown, be messy, be a clown, be imperfect, go to the town, but… The camera finally takes us to the legendary Colonel Sanders, the god of fried chicken who is proudly holding his burger and bites into it saying, “Why be lost into the crowd, stay real, stay proud like Zinger”. Film ends with a KFC bucket that flips and a zinger burger lands on it like the superhero it is.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
