Brands
Raghavendra Rathore Jodhpur (RRJ) announces the launch of its Spring Summer 2024 collection
Mumbai: Embracing the ethos of recycling and reinventing classic styling, the new collection offers an exquisite blend of heritage and contemporary designs, tailored for the discerning modern client.
At RRJ, we believe that personal style should transcend fleeting trends. The Spring Summer 2024 collection is a testament to this belief, featuring a sophisticated mix of colours, textures, and silhouettes that harmonize classic indo-western elements with a fresh, modern twist. Each piece from the collection, including the Jodhpuri Bandhgalas, Waistcoats, Kurtas, and Achkans, are designed to provide timeless elegance while ensuring ease and adaptability to suit various destinations, events, and occasions. Handcrafted accessories such as personalized buttons, cufflinks, pocket squares, and more, designed to enhance the look of any ensemble will also be a part of the bespoke offerings from the brand.
The showcase with Studio Rudraksh at the Ritz Carlton promises a curated selection that caters to the wardrobe requirements of our discerning clients and patrons, delivering a captivating fusion of traditional and contemporary styles.
True to our brand’s DNA, the textures and surface treatments in the Spring Summer 2024 collection reflect a meticulous consideration for balance, with sharp cuts in silhouette that emulate an effortless grace. This approach not only preserves but also elevates the traditional essence of our classical overtures, making each garment not just a piece of clothing, but a personal statement.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
