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Rafael Sandor is Nat Geo Intl senior VP, creative and marketing
MUMBAI: National Geographic Channels International (NGCI) has promoted Rafael Sandor to senior VP, creative and marketing.
It has also hired Stephen Hunter as senior executive producer and Jennifer Williams as director, digital media.
Sandor will supervise the international global brand development of National Geographic Channel and its sub-brands, National Geographic Channel HD, Nat Geo Wild and A1, as well as all future brand initiatives.
NGCI executive VP content Sydney Suissa says, “Rafa’s unique insight on creative direction will provide NGCI with a fresh, multi-lateral approach. His artistic vision, his energy, and his international experience will make him an invaluable asset, as we continue to take National Geographic to new frontiers and platforms”.
Sandor will continue to perform his responsibilities as senior VP, creative and on air for Fox International Channels (FIC) in Europe. In this position, he has been part of the small management team that started the successful Fox International Channels Italy and the creative head behind Fox Life, Fox Crime, Cult and the DVB-H channel Fox One.
Hunter meanwhile will oversee production and post production of programmes commissioned by NGCI. He will provide creative and strategic direction to producers and global partners for NGCI signature series, events, specials and versioning projects. Hunter will ensure each venture is consistent with the mission, strategy and objectives of NGCI and the National Geographic Society.
Prior to joining NGCI, Hunter most recently served as Vice President of Programming with Cineflix Inc. During his tenure, Cineflix went from a small Canadian indie producing some 30 hours of programming a year to one with an extensive international footprint, totalling upwards of 120 hours per year.
NGCI senior VP development and production Geoff Daniels says, “As we continue to extend the reach of our content, Stephen will offer us considerable depth, creativity and managerial experience that will further enhance our broad range of programming”.
Williams will manage the planning, development and coordination of non-linear services and content internationally. An integral part of this position will be identifying new business opportunities emerging on non-linear platforms including Video on Demand (VOD), Broadband, Mobile and Interactive TV.
Williams comes to NGCI after more than five years with the National Geographic Channel US (NGC US). She served as director, programming, acquisitions and scheduling from 2002 until 2007, where she provided direction on programme planning and deal points for programme acquisitions. She also played a role in creative and strategic marketing decisions for on-air specials and stunts. Her programme scheduling strategy contributed to steady ratings growth throughout her tenure with NGC US.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
