Ad Campaigns
Radiohead Brands unveils new campaign ‘Dreams are free, for everything else #HustleModeOn’
Mumbai: In an effort to fuel youngsters and inspire them to achieve their dreams, Radiohead Brands, makers of Jimmy’s, the market leader in mixers, announced the launch of its energy drink, HUSTLE. In tandem with the launch, the brand has also rolled out its new campaign “Dreams are free, for everything else #HustleModeOn”to encourage today’s youth to fearlessly pursue their ambitions and achieve their goals. Through the film, the brand seeks to show unwavering support for young individuals who embody an unyielding determination and drive to achieve their goals.
Conceptualized by the Radiohead Brands Team, who have led the creative deployment for the Jimmy’s Brand as well, the video campaign conveys a compelling story about a team of two young entrepreneurs who are pitching to investors to secure funding for their business venture. As the young men navigate through the high-pressure world of entrepreneurship, one of them slips into a dreamscape. In this fantastical realm, the protagonist visualizes the life he aspires to have after getting through the funding around and moving towards their dreams and goals. Amidst this, the protagonist’s partner brings him back to the real world by telling him – ‘Dreams are free, it’s time to HUSTLE!.’ The campaign itself is a switch from the conventional marketing codes of the Energy Drinks category.
Radiohead Brands CEO & founder Ankur Bhatia, said, “Hustle energy drink embodies the always-on spirit of young millennials and gen Z who are consistently working towards achieving their dreams. Even through the brand film ‘Dreams are free, for everything else #HustleModeOn’, we encourage people to relentlessly pursue their dreams wherein each sip of Hustle will act as a catalyst to invigorate and fuel one’s hustle, pushing them closer to realizing their aspiration.”
Radiohead Brands COO & co-founder Nitin Bhardwaj said, “Hustle is founded on the fundamental principle that transforming your dreams into reality requires active and unwavering dedication. With Hustle as an ally, there are no boundaries to what one can achieve. As a company deeply devoted to upholding excellence and innovation, we are incredibly proud to introduce the beverage to the market. We sincerely hope that it will serve as an inspiration for the youth to unleash their full potential and strive for greatness.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
