MAM
Radio City 91 FM registers a 122% growth in Delhi: NRS
MUMBAI: Radio City 91 FM has shown a robust growth in listenership in Delhi. Quoting the latest NRS findings, the radio station said it has seen an unprecedented growth in listenership of 122 per cent in the capital.
A strong focus to keep the current listenership base loyal, coupled with innovative strategy to bring in fresh listeners is what has been the secret mantra behind the success, Radio City said in a release. Strategised programming and clever infusion of current chart-busters, mixed with popular retro music is what has kept up the Radio City listener tuned in to the station, the release added.
To attract the non-listeners, innovative events like the City Bajao Bike Le Jao contests were run. The success of this contest can be measured by the mind boggling 5 million SMSs received from Delhi by the station through the duration of the 15 day contest.
In fact, the Mumbai station kept up the tempo by notching up a 62 per cent increase in the listenership base to strengthen its existing position of the most popular hit music FM station.
Commenting on the findings, Radio City CEO Apurva Purohit said, “The findings clearly establish that Radio City is the number one choice for the masses of all classes in Mumbai and Delhi. As the pioneers of private FM radio in India we shall continue to work towards maintaining our position and also entertain our listeners with the best from the entertainment industry and simultaneously we are also providing complete value for money to our advertisers. Our innovative programming helps us to not only retain our existing listeners but also attract new ones.”
Brands
Funskool enters vehicle toy segment with Blazetrix range
Three construction themed toys priced at Rs 549 mark Made in India push.
MUMBAI: Playtime is shifting gears and it’s revving up with a distinctly desi engine. Funskool India Ltd. has rolled into the vehicle toy segment with Blazetrix, a new Made-in-India range aimed at turning passive play into hands-on action. The debut line-up under Blazetrix leans into a construction theme, introducing three models Buzz Claw, Core Crush and Iron Hook. Built around movement and interaction, the toys are designed to encourage children to build, race and experiment, blending play with motor skill development and social engagement.
But this isn’t just about toy cars with a twist. The range comes wrapped in a narrative layer, complete with storylines and visually engaging packaging, pushing the experience beyond the toy itself into a more immersive play ecosystem.
Manufactured locally, the collection reflects Funskool’s ongoing push towards domestic production while maintaining global benchmarks in safety, durability and quality. The move also aligns with a broader shift in consumer demand, where parents are increasingly looking for toys that combine entertainment with developmental value.
At a price point of Rs 549, the range is positioned as an accessible entry into a category typically dominated by international brands. The affordability, coupled with its interactive features, signals a strategy aimed at scaling quickly across urban households.
With Blazetrix, Funskool isn’t just adding a new product line, it’s stepping into a high-engagement category with a clear pitch: less screen time, more hands-on play. And if the bet pays off, the brand could well find itself driving a new lane in India’s evolving toy market.
