Brands
Radico Khaitan elevates Sudhir Upadhyay & Kunal Madan to senior management roles
Chief sales officer and chief marketing officer elevated with immediate effect
New Delhi: Radico Khaitan has elevated its chief sales officer, Sudhir Upadhyay, and chief marketing officer, Kunal Madan, to the company’s senior management team with immediate effect.
The appointments were approved by the company’s board of directors at its meeting held on July 28, 2026, following the recommendation of the Nomination, Remuneration and Compensation Committee. Both executives have been designated as senior management personnel under the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Upadhyay, who currently serves as chief sales officer, brings more than 25 years of industry experience and has been associated with Radico Khaitan for over a decade. The company said he has emerged as an internally developed leader and has played a key role in strengthening its sales capabilities while supporting its growth across markets.
Madan, the company’s chief marketing officer, has more than 20 years of experience in global sales and marketing. Having spent over a decade at Radico Khaitan, he has been instrumental in building the company’s brands and driving its premiumisation strategy, which has become a major growth engine for the liquor maker in recent years.
The company clarified that the designations are effective from July 28, 2026, and do not involve any separate terms of appointment. It also confirmed that neither executive has any relationship with members of the board of directors.
The leadership changes come as Radico Khaitan continues to strengthen its management team following a record first quarter for FY2027, driven by strong demand for its premium spirits portfolio and continued focus on brand building and market expansion.
