Rachana Dharia is Rediffusion Y&R head digital Mumbai

MUMBAI: Rediffusion Y&R has roped in Rachana Dharia as head digital (West and South). She will be based out of Mumbai and will report to Rediffusion Y&R EVP Nisha Singhania.
 
Says Singhania, “We have divided the digital division into two separate teams, one in Mumbai and the other in Delhi. While Dharia will be heading the Mumbai division, Kiran Dhillon, who joined the agency six months ago, will head the Delhi division and look after the North and East markets. Both of them will be responsible for getting in and delivering complete digital solutions to advertisers in their respective regions.”
 
Dharia was with Tribal DDB India prior to this appointment. She has around 14 years of experience in digital media space and worked on brands that include Volkswagen, Idea Cellular and Times of India.