MAM
R Madhavan to endorse Spark mobiles
MUMBAI: UAE-based Spark Group of Companies has roped in R. Madhavan as the official brand ambassador. With the multi-lingual actor on board, the company which has forayed into the Indian market will try to tap the Indian customers for Spark mobiles.
“We have a strong market share in the UAE and are now eying India as an important potential market as part of our growth strategy. We are launching indestructible mobiles for indestructible Indians”, said Spark Group of Companies chairperson Elaine Ester Roach. Currently, the handsets marketed in the country will be manufactured in the UAE. “As part of the company‘s integral vision to supply our mobiles in the subcontinent, we intend to set up a manufacturing base in India too,” he added. Said Madhavan, “The single-most important fact that convinced me to endorse this product was the amount of research and development that has gone into the making of these phones. I will be involved in all the marketing communications activities of Spark and also play a role as decided mutually in their corporate social responsibility (CSR) programs in India.” The mobiles will be categorised into three segments, based upon features to cater to every Indian consumers needs. While toughness is the central theme, the lowest priced mobile is the basic model which would be followed by the feature packed medium range and a high end set which will be positioned as a life style product. The new range of handsets will launch before end of 2009 in India.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
