MAM
R for Rabbit celebrates Women’s Day with family support campaign
Brand spotlights real stories of partnership and empowerment in new reels.
MUMBAI: R for Rabbit just turned Women’s Day into a family affair because the real gold medal goes to the ones cheering from the sidelines. R for Rabbit, India’s leading baby products brand, marked International Women’s Day 2026 with a heartfelt digital campaign that shifts focus from grand gestures to the everyday support systems that help women thrive. Through two authentic reel videos, the brand highlights meaningful conversations around empowerment and the vital role partners and families play.
The first reel features Paralympic bronze medallist and Arjuna Awardee Simran Sharma alongside her husband and coach, who has been her unwavering support system through years of intense training and global competition. The story celebrates how belief, partnership and shared determination propel women to extraordinary heights.
Simran Sharma said, “Behind every milestone in my journey, there has been belief, partnership, and encouragement. My husband has been more than just a coach, he has been the support system that pushed me to dream bigger.”
The second reel brings a tender father-son moment between finance creator Anuj Paul and his young son Adwik, as they discuss the true meaning of Women’s Day. The simple yet powerful exchange plants seeds of respect and equality in the next generation.
R for Rabbit founder Kunal Popat said, “Women’s Day is often spoken about in grand terms, but real empowerment is built through everyday support, respect, and partnership.”
R for Rabbit co-founder & COO Kinjal Popat added, “As a brand deeply connected with families and parenting, we believe conversations about equality and empowerment should begin at home. This campaign reflects how small yet meaningful interactions can shape a more confident future for the next generation of women.”
The reels, live across social platforms, gently nudge the Women’s Day narrative toward progress and positivity reminding us that behind every woman breaking barriers stands a quiet team saying, “You go, girl… and we’ve got you.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
