Brands
Qwikcilver launches ‘The Gifting Carnival’ for festive season
BENGALURU: Following participation from over 200 brands in 20 categories, Qwikcilver, a Pine Labs company, and a global leader in end-to-end gifting and stored value solutions today announced the launch of the second edition of ‘The Gifting Carnival’. Kickstarting in two phases, the first phase has already commenced from 1 August and will last till 8 August for Raksha Bandhan and the second phase will see Independence Day/week sales starting from 9th – 30th August.
Pine Labs president – gift, prepaid and stored value Kumar Sudarsan said “Covid2019 pandemic this year has channelled a new socio-economic environment which in turn is accelerating the growth of digital gifting The gift card acts as a powerful tool for retailers with strong omni-channel presence to sustain their loyal customer base during these testing times. Besides, shift in consumer behaviour and increase in acceptance of digital gifting will add a new dimension to the festival season in the country this year when many are opting out of traveling yet want to make their loved ones feel special.”
The Gifting Carnival showcases the best of brands across categories for the consumers to gift to their siblings during Raksha Bandhan; with a unique platform to engage with consumers about their e-gift cards, and exclusive offers through their website, e-commerce stores, social media and on www.woohoo.in/tgc-rakshabandhan.
The Gifting Carnival has multiple phases, covering key festivals & gifting occasions with Raksha Bandhan, Dussehra & Diwali. For more details, please click here – www.qwikcilver.com/the-gifting-carnival
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
