MAM
Quora teams up with Bombora to supercharge B2B ad targeting
MUMBAI: Quora just gave B2B advertisers a serious upgrade. With 400 million monthly unique visitors globally (and 100 million in India alone), the knowledge-sharing platform is now partnering with Bombora to bring laser-sharp B2B audience targeting and account-based marketing (ABM) capabilities to its advertising suite. Translation? Businesses can now target in-market decision-makers with pinpoint accuracy while they browse Quora’s endless stream of insightful questions and answers.
What’s in it for advertisers? Thanks to this partnership, marketers can now tap into 450+ B2B audience segments from Bombora directly within Quora ads. Whether they need to reach tech-savvy executives, industry leaders, or fast-growing startups, Quora’s advertisers now have access to Bombora’s rich dataset, covering attributes like job function, seniority, company size, and industry vertical.
“This partnership represents a major milestone in Quora’s advertising evolution,” said Quora’s CRO Vinay Pandey. “With millions of professionals actively engaging in knowledge exchange on Quora, we’re now equipping marketers with smarter tools to connect with decision-makers at the right moment.”
How it works:
. ABM capabilities: Target specific accounts with unmatched precision.
. Data-driven decision-making: Leverage Bombora’s audience insights to reach B2B professionals at scale.
. Seamless integration: Combine Bombora’s data with Quora’s existing contextual targeting for highly relevant ad placements.
Picture this:
. A CEO between meetings searches, “What are the most profitable startup business models?” Turns out, their company is on a cybersecurity firm’s ABM list. Boom—a targeted ad appears just below the top answer.
. A senior VP of a software giant scrolls through “What hobbies make you smarter?” and spots an ad for enterprise risk management software tailored for her role in the tech industry. Curious, she clicks, exploring how it could solve her company’s challenges.
Strategic targeting just got smarter. “We’re excited to expand Bombora’s reach through Quora,” said Bombora co-founder & strategic partnerships EVP, Mike Burton. “By integrating our B2B audience data with Quora’s engaged user base, we’re unlocking a new level of precision for advertisers, driving better campaign performance and ROI.”
The Bombora-powered B2B targeting is live and available to managed Quora advertisers worldwide. Ready to redefine your B2B marketing game?
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
