AD Agencies
Quintillion Media network races to 30Mn+ monthly unique visitors; bags 15 awards in September.
In a development that further bolsters its position as a top online publication and content creator, Quintillion Media, one of India’s leading and fastest-growing digital content platforms, won big at the recent WAN-IFRA South Asia Digital Media Awards 2018 and Digipub Awards. The group’s flagship products thequint.com and hindi.thequint.com took home prizes across 15 categories at both awards, including the ‘Website of the Year – General News & Features’ award in the English language category at Digipub. Bloomberg|Quint (BQ), a joint venture between Quintillion Media (74%) and Bloomberg Media (26%), won the ‘Website of the Year (Business)’ award in the English language category.
In just three years since its launch, Quintillion Media has reached 1 million subscribers on YouTube and nearly 8 million followers on Facebook, redefining the digital news space in India. The platform has garnered more than 100 million pageviews and over 30 million unique visitors on its websites, along with 10 million unique visitors on YouTube in September. Quintillion Media also has a monthly reach of 170 million+ and nearly 1 billion impressions on Facebook, surpassing some of the biggest legacy media houses in the country.
The Quint’s haul of 11 titles at the Digipub awards included Golds for ‘Best Use of Social Media (English)’ for the I Have A Question series; and for ‘Best Article/Video Feature’ for Bollywood Paparazzi. The Quint also won multiple Silvers, including ‘Best Innovation in Publishing’ for its Talking Stalking series and ‘Best Article/Video Feature’ for Rape is Consensual: Inside Haryana's Rape Culture. At the WAN-IFRA awards, Quintillion Media won awards across various categories such as ‘Best Branded Project’, ‘Best in Social Media Engagement’, ‘Best Innovation to Engage Youth Audiences’, and ‘Best Use of Online Video (including VR)’.
Having established itself as one of the most popular channels for digitally-savvy Indian business news consumers, Bloomberg|Quint bagged the award for the best 'Social Media Engagement' at WAN-IFRA for its free, interactive, and opt-in WhatsApp subscription service All You Need to Know. As part of the service, readers are offered news snippets, podcasts, market updates, and breaking news through the messaging service, based on their interests and the topics they prefer to read about. The chatbot-style service and the hashtag-based search also allow users to check trending news, relevant stories, and stock prices in real-time. Bloomberg|Quint and leading news and commentary portal Swarajya, both supported by Quintype (a company funded by Quintillion Media), won Bronze and a Gold at WAN IFRA South Asia Digital Media Awards 2018.
Ritu Kapur, co-founder & CEO of Quintillion Media said, “We have consistently used technological innovations to transform the digital news space in India through our two platforms, Bloomberg|Quint and The Quint. The unique mix of strong, credible journalism and novel digital reporting formats has helped us achieve this amazing milestone and establish The Quint as the go-to-platform for young, digitally-savvy users to access high-quality and relevant news content. To be recognised at such a prestigious stage firmly consolidates our position among the leading online publishers in the country. Winning the ‘Website of the Year’ awards for both The Quint and Bloomberg|Quint just goes to show that audience engagement can be easily achieved through good quality content, no matter what the format is.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
