MAM
Quikr gets a new CMO in Vineet Sehgal
MUMBAI: After receiving Rs 365 crore funding earlier this month, the online classified company Quikr announced the appointment of Vineet Sehgal as the company’s chief marketing officer. He will be responsible for marketing strategy and plan across all areas including brand building, performance marketing, partnership and alliances at the portal.
Quikr founder and CEO Pranay Chulet said, “We are delighted to welcome Vineet to Quikr. Quikr is made in India and for India, and Vineet has built his career scaling consumer businesses in the country so there was natural chemistry here.”
“Vineet also knows the Indian consumer and he knows the Indian consumer on mobile. His arrival was particularly well timed with our own plans, as the fun is just beginning,” he added.
Beginning his career in consumer marketing with Nestle, Sehgal headed Nokia’s programs and planning portfolio before joining Quikr. He also founded the Nokia Money start up team and drove its growth from conception to market roll out and held large scale launches of some of the most used mobile devices in India.
With more than 18 years in marketing and business strategy, Sehgal has worked across diverse industries such as telecommunication, FMCG, banking and management consulting. He has been associated with brands including Nokia, Nestle, Accenture, Cadburys and HSBC.
Sehgal said, “It is a pleasure to have the opportunity to join Quikr which is writing such an interesting chapter of the Indian internet story. Quikr’s business is growing exponentially and its super exciting for me to be a part of this growth curve. I look forward to further building the company as the Indian internet becomes more and more synonymous with mobile internet.”
Quikr records 30 million users a month across 940 cities in India and so far has received funding of around Rs 1,300 crore since its inception in 2008.
