Brands
QMS MAS enlists Kapil Dev as the face of the brand
Mumbai: QMS MAS (Medical Allied Services), a field of healthcare and wellness, has boarded cricketer, actor, and philanthropist Kapil Dev as its brand ambassador. Continuing their association further, the platform has also rolled out their new advertisement Q Devices: You can count on them for the launch of their medical diagnostic devices, Q-Devices, featuring the cricketer. Carrying a legacy of over 28 years, the brand is amongst the most reliable, trustworthy, and respectable players in the field, as is also reflected in its brand ambassador choice. The company provides customised scientific solutions for healthcare promotion to customers. Its products are completely made in India with the mission is to help fellow citizens lead dignified, healthier, and happier lives.
In a career spanning almost two decades, Dev, fondly called Paaji by fans all over the world, has repeatedly demonstrated his zeal for perfection and the potential of hard work, diligence, versatility, and wellness, in meeting life goals. The former cricketer’s passion for fitness is widely known, and he connects with the millennials as well as Gen Z due to his humility and unique style. It is these qualities that make him the ideal choice for the brand.
The ad deploys a humorous narrative showing Dev in a cheerful mood, celebrating the convenience and wide array of Q-Devices making healthcare easily accessible to the general public, providing quality healthcare equipment like nebulizers, blood pressure monitors, and oximeters at affordable prices. Uproarious laughter is the highlight of this lighthearted advertisement, symbolic of a stress-free life that Q-Devices promise to bring on the table and help take control of one’s health. The excitement is as palpable amongst people around Dev as in him and everyone is looking forward to availing of the convenience of the services. This is in sync with the brand’s mission of helping India become healthy and safe from diseases. The ad is being promoted on various platforms such as digital media, OTT, and social media.
Speaking about the ad and the vision of the brand, QMS MAS co-founder Guddi Makhija said, “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”
Commenting on his association with the brand, Dev said, “The current scenario in the country has put the focus back on the healthcare sector- lifestyle diseases are on the rise, and India is on its way to becoming the diabetes capital of the world. We need to monitor our health closely, and QMS MAS makes easily available the most advanced healthcare equipment and services to enable this. The company puts its heart and soul into ensuring customer welfare, and being its brand ambassador is an honour. I look forward to a long and fruitful collaboration.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
