Ad Campaigns
Qatar Airways’ Privilege Club launches refreshed brand identity
MUMBAI: Qatar Airways’ Frequent Flyer Programme, Privilege Club has refreshed its brand identity, under the slogan — ‘Don’t just collect miles, collect memories’.
The refreshed brand identity, which was initially announced at ITB Berlin earlier this month, will include a range of new programme enhancements, and bring a new luxurious look and feel to the programme, coinciding more closely with Qatar Airways’ brand.
Over the upcoming weeks, Privilege Club will launch a number of celebratory offers and more programme enhancements, including a new member log in area, dashboard and other functionalities designed to make the members’ experience with Qatar Airways easier and more seamless than ever before. Programme guides have also been updated to reflect Privilege Club’s new programme changes and newly added partnerships. For platinum members, the new redesign will allow them to enjoy newly designed membership packs, cards and baggage tags.
The first celebratory offer commences between 28 March and 12 April 2018, and will offer Privilege Club members an exclusive chance to earn 3,000 bonus Qmiles in premium class and 1,500 bonus Qmiles in economy class when booking a ticket by 12 April 2018 for travel until 30 September 2018.
In addition, there is also a second celebratory offer which will commence between 1- 15 April 2018, and will offer Privilege Club members an exclusive chance to take advantage of a 50 per cent Qmiles discount when they pay using Qmiles at select stores at Hamad International Airport and the Oryx Galleria, Doha. For more information and full terms and conditions visit: https://www.qatarairways.com/en/Privilege-Club/qatar-airways-offers/QDF.html
Qatar Airways chief commercial officer Ehab Amin said, “This new brand identity illustrates our continued commitment to listen to our members and make the programme easier and more engaging to the increasingly discerning world traveller.”
Additional improvements as part of Qatar Airways’ Privilege Club rebrand include members’ ability to do all their account activities online, including purchasing award tickets using Qmiles, nominating family members to join their membership account, updating personal profiles and requesting services including cabin upgrades, excess baggage, date changes, refunds and much more.
Qatar Airways continues to innovate its product offering and services for all its passengers. Just last week, the award-winning airline launched its latest loyalty programme for its youngest travellers – Oryx Kids Club and Oryx Kids Loyalty Programme, designed to put even more fun into flying for children. The Oryx Kids Club and Oryx Kids Loyalty Programme offer special new children’s in-flight meal boxes and plush toys on board, in addition to a new and exclusive frequent flyer programme designed just for young passengers. Children between the ages of two and eleven will be able to register for the Oryx Kids Loyalty Programme and earn Qmiles, which they can redeem for attractive awards and exclusive benefits. They will also earn Qpoints, which allow them to upgrade to a higher tier.
Qatar Airways Privilege Club was named “Best Rewards Programme” among airlines in the region and received the “Outstanding Benefit” award at the sixth annual FlyerTalk awards 2017.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
