Brands
PVR opens three screen multiplex in Kolhapur
MUMBAI: Multiplex player PVR has opened a new multiplex at DYP City Mall in Kolhapur, Maharashtra.
The three screens multiplex with a seating capacity of 726, enabled with state of art technology and 3D technology with 7.1, became operational from 22 October.
With the opening of this multiplex at Kolhapur, PVR’s screen count in Maharashtra has touched 138 across 34 properties. Pan India, the multiple chain now operates 477 screens at 107 locations across 44 cities in 15 states and 1 Union Territory.
PVR joint managing director Sanjeev Kumar Bijli said, “Our debut in Kolhapur is an earnest attempt to bring in the multiplex culture to the city. We want to make sure that the best in class cinematic experience is accessible to all our patrons, not only metros but to tier 2, tier 3 cities.”
“Kolhapur is a film city for the cinema lovers and we see tremendous scope and potential in this market to launch our property. I would like to extend my gratitude to the mall developers, Mr Sanjay Dnyan Deo Patil of DYP Group, who has provided us the most suitable location – in the heart of the town, which is easily accessible to our patrons not only in Kolhapur, but also in adjoining cities like Belgaum, Bhiwandi, Ichalkarangi etc,” he added.
PVR Cinemas CEO Gautam Dutta said, “From being an industrial hub for the entrepreneurs, to a favourite tourist destination for the explorers; Kolhapur breeds a population with varied interests. But one thing, which binds everyone is cinema; no wonder that the city plays a host to so many important film festivals. This is PVR’s debut project in Kolhapur.”
The opening of this cinema is a part of PVR’s organic growth strategy of PAN India expansion and increasing its presence in major cities.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
