Brands
PVR becomes first exhibitor in India to achieve the 500-screen mark
NEW DELHI: PVR has become the largest cinema exhibition company in the country, reaching the mark of 500 screens across the country and become the first exhibitor to do so.
This achieves comes at a time when the number of single screen theatres is said to be dropping below 10,000 and multiplexes are just around 1000 in a country which has several lakh viewers every day.
PVR, which now reaches 45 cities pan-India, began its journey in 1997 with the opening of India’s first multiplex cinema PVR Anupam in Saket.
This led, in turn, to superlative movie experiences. From the first screening of Shahrukh Khan’s “Yes Boss” to Priyanka Chopra’s “Jai Gangaajal” this week, PVR Anupam laid the bedrock for a major business in entertainment.
PVR’s advent into the multiplex industry came at a time when the entire fate of the movie business was uncertain. Triggered by video piracy and the dilapidated condition of cinemas with poor projection & sound quality, unhygienic atmosphere, dark & dingy environment, people were becoming averse to watching movies at cinema halls.
PVR provided choice to consumers to watch any movie under a single roof by way of a clean & hygienic place, staff serving in clean uniforms and a colourful ambience, it transformed the way millions of Indians consume movies. In a way PVR is being credited of ‘Taking India to movies’, reviving the movie industry when all seemed lost.
Unaware of the multiplex format, PVR had to convince the government authorities, rewrite building bylaws that it was possible to have four cinemas under one roof without compromising on safety parameters.
Considering India as a heterogeneous market, PVR has given the Indian audience a grand spectra of cinema formats like PVR Heritage, PVR Premier, PVR IMAX, PVR Director’s Cut, PVR Gold Class, PVR Premiere, PVR Talkies and the latest addition being PVR Icon & PVR Superplex.
A company of many firsts in the Indian multiplex industry, PVR is India’s first fully digital cinema chain and the first in India to sign a 50 screen deal pan India with Dolby Atmos. PVR is the first to offer online ticketing, queue- less box office through Quick-TIx Counters, QR code ticketless entry, and ‘on the seat’ food offerings. PVR is also the first multiplex chain to install 3D enabled screens at all its multiplexes.
Primarily starting as a north centric cinema brand, PVR assumed status of a national cinema chain within 4 years of its starting operations. The acquisition of Cinemax India in 2012 propelled India into the big league. Being the largest cinema chain in India & entertaining over 70 million patrons, PVR’s dominance in the multiplex industry in India now extends to 501 screens, 111 cinemas in 45 cities across India. PVR has achieved a steady year on year growth with over 18 years of its existence redefining the way people watch movies with the launch of various formats under the gamut of cinema viewing experiences.
Speaking on the occasion of achieving this milestone, PVR chairman & managing director Ajay Bijjli said “We are very excited to achieve the historic milestone of 500 screens. PVR always pushed the envelope to provide unique cinematic experiences for its audience. We are privileged to have been supported by millions of movie goers across India who have appreciated the brand and made it bigger. We cannot thank enough our shareholders and investors who have shown immense faith in us over the years. With this achievement we continue to inspire excellence in the industry and achieve another milestone of 1000 screens by 2018.”
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
