Push Integrated to handle Wrangler’s creative biz

MUMBAI: Bangalore-based Push Integrated Communications has won the creative mandate and strategic communication of Wrangler India. Maxus is Wrangler‘s media agency.

Push Integrated Communications MD and CEO VA Shrikumar said, “Wrangler to us is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client-agency associations. And the depth of engagement between our teams is inspirational.”

Wrangler India senior marketing manager Anshul Chaturvedi said, “Wrangler India is happy to partner with Push as our creative agency. The team at Push is passionate and bring on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market.”