MAM
Push Integrated to handle creative biz of Celebrity Cricket League
MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013.
The mandate includes creative development and execution of the advertising campaign across multiple media platforms.
This year CCL will be telecast on the Star network. Eight channels of Star in eight languages will take this league to the audience. Starting 19 February, the league will air at 10 March.
According to the official communiqué, CCL is Rs 3 billion super league and the advertising spends will be in the region of Rs 100 million.
Push Integrated MD and CEO V.A. Shrikumar said, “CCL is the next generation entertainment. It will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry”.
CCL founder and managing director Vishnu Vardhan Induri said, “CCL is larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy”.
CCL is a 20-20 league cricket property involving stars from the feature film fraternity. It is a competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams have been added from the Marathi and Bhojpuri regions.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
