Purva Sawant joins INNOCEAN India as Account Director

MUMBAI: Purva Sawant is giving her career a new address, moving into the Account Director’s chair at INNOCEAN India after more than 17 years across advertising, account management, outdoor media and brand activations.

Sawant announced the move on LinkedIn, marking the latest chapter in a career that has taken her across agencies including Dentsu India, Madison World, Kestone, Percept Out of Home and Polestar Content and Media.

She joins INNOCEAN India in September 2026 after spending five years and six months at Dentsu India. Her most recent role there was Associate Director – Account Management, a position she held from July 2025 to September 2026. Before that, she served as Group Head – Account Management from April 2024 to July 2025 and Senior Business Manager from April 2021 to March 2024.

Her move to INNOCEAN comes with experience spanning client servicing, account strategy, campaign execution and integrated brand programmes. At Dentsu, her roles covered account management, while her earlier assignments involved everything from outdoor campaigns and retail branding to virtual events, lead generation and employee engagement.

Before Dentsu India, Sawant spent a little over a year at Concepts & Solutions Event Services as Manager – Key Accounts from February 2020 to March 2021. During the 11-month stint, she said she strategised and executed more than 10 projects, including virtual events, webinars, retail audits, online gamification, client and partner engagement, lead generation, account profiling and brand offer redemptions.

She previously spent 15 months at Kestone as Key Account Manager between October 2018 and January 2020, handling projects ranging from retail activation roadshows and corporate events to exhibition stalls, webinars, retail audits, lead generation, employee engagement and merchandise development.

Her agency journey also includes nearly four years at Madison World, where she worked as Business Manager from April 2014 to December 2017. She handled outdoor and retail assignments for brands including Mantri Builders, Toyota, Enamor, ACT Fibernet, Sobha Developers, Jockey and Bharti Airtel, while also overseeing retail branding deployments for Bharti Airtel and The Hindu across Tier 1, 2 and 3 markets.

Earlier roles included Senior Account Executive at Percept Out of Home from September 2012 to November 2013 and Manager of Marketing at Polestar Content and Media from September 2011 to August 2012.

Sawant began her advertising career at Dentsu in July 2009 as Senior Account Executive, where she worked on campaigns for Park Avenue, Parx, FedEx, Aircel, Jet Airways and Taj Group of Hotels. Her responsibilities included television commercial planning and execution, print advertising, direct marketing, loyalty programmes and integrated campaign execution.

At INNOCEAN India, her new role puts that mix of account management and campaign experience into a fresh agency chapter, as the industry continues to bring together traditional advertising, digital engagement, experiential marketing and increasingly complex client mandates.