Purple Sketch named creative partner for Commonwealth Cue Sports Championships 2026

MUMBAI: Cue up the creativity. Integrated marketing agency Purple Sketch has been appointed creative partner for the Commonwealth Cue Sports Championships 2026, taking on the mandate to shape the event’s creative communication and brand representation.

The championship, endorsed by Commonwealth Sport, is associated with Apex Sports Promotion, the Billiards and Snooker Federation of India (BSFI) and the World Confederation of Billiards Sports (WCBS). The event is positioned as an international platform bringing together players, sporting organisations, governing bodies and industry stakeholders from across the global cue sports ecosystem.

Under the partnership, Purple Sketch will work on the championship’s creative communication, visual identity and audience-facing storytelling. The agency will look to translate the competitive energy of cue sports into a broader brand experience designed to connect the event with audiences and fans.

The association also expands Purple Sketch’s work across event-led marketing and sports properties, with the agency bringing its integrated creative and strategic approach to a major international sporting platform.

The Commonwealth Cue Sports Championships 2026 will feature prominent names from the global cue sports ecosystem, including Aramith, Xing Pai, Predator and Rasson, alongside sporting associations and institutions.

Commenting on the partnership, Purple Sketch CEO and co-founder Punika Chaturvedi said the agency sees the appointment as an opportunity to capture the energy and competitive spirit of cue sports through creative communication.

“Being the creative partner for the Commonwealth Cue Sports Championships 2026 is an exciting opportunity for us. We look forward to capturing the energy and competitive spirit of cue sports through our creative communication while contributing to an international championship that brings together talent from across the Commonwealth,” Chaturvedi said.

The partnership is also expected to give the championship a stronger creative layer as it seeks to connect its sporting proposition with audiences worldwide.

Apex Sports Promotion founder and CEO Shivam Arora, who is the exclusive event organiser and rights holder for the championships, said Purple Sketch would bring a fresh creative perspective to the property.

“Having Purple Sketch as our creative partner for the Commonwealth Cue Sports Championships 2026 adds a valuable creative perspective to the event. We believe effective communication plays an important role in connecting audiences with sporting events. Their involvement adds a creative dimension to the championship, bringing its spirit closer to fans worldwide,” Arora said.

For Purple Sketch, the collaboration comes as the agency continues to build its portfolio of event-led partnerships. The appointment underlines the growing role of creative communication in shaping how major sporting properties establish their identity, build visibility and engage audiences beyond the competition itself.

With cue sports bringing together a mix of international talent, established sporting bodies and global brands, Purple Sketch’s brief will be to ensure the championship has a creative voice that matches the scale of the event.