MAM
Pure Media bags media duties of Maxima watches
MUMBAI: Pure Media has won the media duties of Maxima Watches. The incumbant agency was Zenith Optimedia.
Maxima Watches has launched a new campaign across media vehicles. The accout size is estimated to be around Rs 70 million spread across television, print and other media vehicles.
P A Time Industries MD Manjot Purewal said, “The brand has been through challenging times but still has fared well in many aspects of the business. We have always been focused on delivering values to our consumers through excellent products at relatively low price. With new partners on board we are confident to take the brand to another level.”
Maxima marketing manager Govind Mishra says, “Although it was a bit risky taking a new name on board, it was Pure‘s extensive research and understanding of the brand that gave us the confidence.”
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
