Ad Campaigns
PURE EV launches #HappywithPURE campaign
Mumbai: PURE EV, a Hyderabad based Electric Vehicle Two-Wheeler (EV2W) company, has launched a new brand loyalty campaign for its customers called “#HappywithPURE”. The ten week campaign was launched on the auspicious occasion of Ugadi/Gudi Padwa and will run till 31 May 2023.
By participating in the campaign, customers of PURE EV stand a chance to earn assured PURE gift vouchers worth Rs 5,000 and also automatically get selected for the lucky draw to win multiple brand new PURE products: eTryst 350, ecoDryft and ePluto 7G Pro. The company is allowing old gen customers to upgrade to new gen AIS 156 certified systems.
PURE EV co-founder and chief executive officer Rohit Vadera said, “The genesis of this campaign is rooted in our recently released Impact Report wherein we observed that customers of PURE EV vehicles on average were driving more than a regular ICE two-wheeler consumer per day and at the same were saving around Rs 40k. As a token of appreciation, we wanted to reward our customers for making us an important and extensive part of their daily lives.
Moreover, we have received tremendous response and more than 5000 bookings for our latest launch, ecoDryft – India’s most affordable electric motorcycle. We wanted our loyal customers to also stand a chance to win this new motorcycle along with the upcoming ultra long range(150 km) electric scooter, ePluto 7G Pro and our premium electric motorcycle, eTryst 350.
The response has been overwhelmingly positive with more than 10,000 customers having shown interest in participating. We are sure of breaching the 40,000 customers mark before the end of this campaign.”
PURE EV has been expanding both its product portfolio and available via their more than 130 dealerships across Pan India.
The company plans to further expand its footprint across 300 cities by the end of 2023.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
