Brands
Puranique Spirits raises a toast with India entry
MUMBAI: Here’s to new beginnings with a European twist! Puranique Spirits has officially entered the Indian market, bringing a taste of refined luxury with its flagship Puranique Vodka and Puranique VSOP Cognac. The launch took place at an exclusive event at Taj Lands End, Mumbai, with veteran actor Mahesh Manjrekar unveiled as the brand ambassador.
Distilled nine times for exceptional smoothness, Puranique Vodka promises a silky sip, while the VSOP Cognac showcases French craftsmanship at its finest. Drawing from heritage distilleries in France and the Scottish Highlands, Puranique has spent over two decades perfecting spirits now enjoyed in 18 countries.
Puranique Spirits India CEO Anoop Mohan said, “India is a hotspot for premium spirits. Consumers want more than a drink, they want an authentic, world-class experience. Our entry brings European legacy to match India’s growing taste for refined beverages.”
The brand plans to expand its Indian portfolio to 24 premium offerings by 2026, covering five key categories: Cognac, Gin, Rum, Vodka, and Artisan Craft Spirits. Each product promises authenticity, quality, and a touch of luxury for discerning consumers.
Mahesh Manjrekar added, “Puranique is not just about beverages, it’s about creating experiences. I’m proud to be part of a brand that blends heritage, craftsmanship, and refinement for India’s premium market.”
With this launch, Puranique Spirits aims to set a new benchmark in India’s luxury beverage scene, pairing European excellence with the country’s evolving palate for world-class spirits.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
