Brands
PunToon Kids and VidUnit rope in Sagar Panda to drive brand partnerships
MUMBAI: PunToon Kids and VidUnit have strengthened their leadership bench with theappointment of Sagar Panda as vice-president for brand partnerships, as the two digital media businesses step up their push for advertiser-led growth.
Panda, who brings nearly two decades of experience across media, advertising and digital platforms, will lead brand partnerships, integrated digital sales and branded content initiatives across both companies. His remit includes building advertiser alliances around VidUnit’s celebrity-led digital content intellectual property.
He joins from Lokal News app, where he headed the west and north regional business and drove regional expansion and revenue growth. His previous roles include stints at ZEE5, Zee Entertainment, Sakal Media Group, The Hindu Group, India TV, Network18’s News18 and Dalal Street Investment Journal.
Panda’s experience spans programmatic advertising, native and branded content, sponsorship-driven intellectual property and revenue forecasting, with a focus on scaling integrated sales solutions.
PunToon Kids and VidUnit founder and CEO Sourabh Kumar, said Panda’s appointment would help the companies build long-term brand partnerships across kids-focused content and premium celebrity-led digital formats.
The move comes as PunToon Kids and VidUnit expand across creator-led content and digital intellectual property, aiming to offer brands more scalable and outcome-driven collaboration models.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
