MAM
Punjab FC onboards DafaNews as principal sponsor for their upcoming ISL season
Mumbai: Punjab FC, the only representation from North India in India’s top-flight football league, the Indian Super League (ISL) announced the onboarding of DafaNews, the leading sports news platform as the ‘Principal Sponsor’ for their upcoming season. Punjab FC, playing their second season of the ISL after becoming the first-ever I-League club to be promoted to ISL, will begin their campaign against Kerala Blasters on 15 September at Kochi.
Speaking on the Partnership, DafaNews Tavares Joao Coimbra said, “We are delighted to partner with Punjab FC for the upcoming ISL season. We have been associated with ISL clubs over the seasons and the partnership with Punjab FC is another step towards maintaining our presence in the best football league in the country. Punjab FC is a young club that has made brilliant strides in Indian Football over the years, and we are proud to partner with them for the season.”
DafaNews offers the most highlighted news in the world of Sports. It serves sports lovers with up-to-date matches, scores, schedules, and stories from the most prestigious leagues and events in the country, such as the Indian Premier League, Pro Kabbadi League, Indian Super League, and many more.
Speaking on the partnership, Roundglass Sports lead sports marketing Tarandeep Sekhon said, “We are delighted to onboard DafaNews as our principal sponsor for the season. In just our second season plying trade in the ISL, partnering with a brand like DafaNews showcases the popularity Punjab FC has gained among Indian football fans. A successful run at the Durand Cup further makes us confident that this partnership will yield great results for us in the season ahead.”
Punjab FC started their 2024-25 season with a quarterfinal appearance in Asia’s oldest football tournament, the Durand Cup. In the group stages, the team beat Mumbai City FC and CISF Protectors XI and drew with Kerala Blasters to qualify for the quarterfinals. In the quarterfinals, they suffered a narrow defeat against Mohun Bagan Super Giant in the penalty shootout after the match ended 3-3 in regulation time.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
