Punj Lloyd launches new campaign for 2010

MUMBAI: Punj Lloyd, which provides integrated design, engineering, procurement, construction and project management services in the energy and infrastructure sectors, has launched its 2010 campaign, ‘Done. The Punj Lloyd Way‘.
 
The campaign has been conceptualised by Singapore-based as agency, C2 Design. The media mix has national as well as international print and outdoor. 
 
As part of its first ad campaign targeting the Indian subcontinent, Punj Lloyd has rolled out a series of print ads. For outdoor, the company is targeting locations like bus shelters in New Delhi, Changi Airport Immigration – North and South Trivision and Delhi International Airport – Departure (after Immigration).
 
To cater to the international audience, the print campaign will be published in the Economist (ME & Africa), Meed (ME), ENR, Pipe Line & Gas Journal, Business Today and Business World.