MAM
Puneet Gupta joins INOX Group as head of communications
Mumbai: INOX Group has appointed Puneet Gupta as head of communications for INOX Air Products (INOXAP) and INOX India Ltd (INOXCVA). His appointment reflects INOX Group’s commitment to excellence and innovation as it continues to make strides in the industrial gases, cryogenic solutions, green energy space and future innovations.
With over 21 years of intrapreneurial experience in corporate communications, public relations, branding, CSR, and internal communications, Puneet brings a wealth of knowledge and expertise to his new role. His innovative approach, coupled with a keen eye for detail and unwavering passion for excellence, makes him an invaluable addition to the INOX team.
Puneet is well known for his versatility, exceptional creativity, and ability to communicate complex subjects through integrated communications strategies. His solid foundation in PR fundamentals, combined with impeccable execution skills, allows him to deliver strategic consultancy that yields tangible business outcomes.
As head of communications, for INOX Group, Puneet will oversee brand communication, media engagement, reputation management, senior stakeholder management, strategic messaging, employee communications, and CSR initiatives for INOXAP and INOXCVA.
In his previous role, Puneet served at Inox Leisure Ltd and PVR Ltd, where he made significant contributions over the past five years. His departure from PVRINOX is marked by gratitude towards his colleagues and leaders for their support and mentorship.
Expressing his excitement about his new role, Puneet stated, “I am thrilled to join INOX Group and lead the communications efforts for INOX Air Products and INOX India Ltd. I look forward to leveraging my expertise to drive purpose-driven brand growth and share compelling stories about our fascinating products and solutions.”
INOXAP is India’s largest industrial gases manufacturing company, while INOXCVA is among the world’s leading cryogenic solutions companies. Puneet aims to contribute to India’s #GreenEconomy transition by highlighting the companies’ pivotal role in the manufacturing and clean energy sectors.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
