AD Agencies
Pumpkin pockets ShopCJ mandate
MUMBAI: Team Pumpkin, a leading Digital Marketing & PR Agency, has won digital marketing mandate for ShopCJ, a teleshopping platform.
Team Pumpkin’s mandate includes execution of several digital activities such as content marketing, social media management and creation of digital assets among others.
Team Pumpkin chief business officer Swati Nathani said, “ShopCJ’s consumer base has a growing percentage of the digitally active audience. Our strategy will be to bridge this gap and bring ShopCJ to its consumers, organically. We aim to deliver most topical content which is a key factor behind successful digital marketing.”
Shop CJ head of marketing & CRM Mahesh Patel said, “In this digital age, we need a team, which is creative and fast-moving. Brand engagement for us will always be at the intersection of content and technology in the digital medium. We are sure that their team will be able to synergise with our marketing efforts.”
AD Agencies
Publicis Media names Tanushree Radhakrishnan global media lead
Veteran digital leader returns to Publicis to drive growth and innovation
SINGAPORE: Publicis Media has appointed Tanushree Radhakrishnan as global media lead, PGD, tasking her with building media capability and driving growth across markets worldwide.
In her new role, Radhakrishnan will focus on strengthening global media practices, accelerating market-specific innovation and supporting growth initiatives across delivery centres, with a particular emphasis on India.
She brings more than two decades of experience spanning media planning, digital transformation and performance-driven advertising. Her expertise covers search, social media and programmatic, where she has led strategies aimed at improving effectiveness and measurable outcomes for clients.
Before joining Publicis Media, Radhakrishnan served as head of biddable, APMEA, at WPP Media. She has also held senior leadership roles including chief operating officer at Liqvid Asia and chief digital officer at Zenith.
Earlier in her career, she worked with several leading agencies in India, including Performics.Resultrix, MEC and Webchutney.
