Brands
PUMA’s campaign #IndianCricketTeamCaptainHarmanpreetKaur goes viral
Mumbai: With the aim of bridging the gender gap in cricket, PUMA disclosed how a google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya whilst unfairly excluding the women’s team leader Harmanpreet Kaur.
With a video posted on their social media which has gone viral, PUMA exhibited an influential message that said “Cricket is everyone’s game” rather than just being a gentleman’s game, inviting fans of the sport to flood social media platforms Twitter, Quora, LinkedIn and Reddit with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur.
The campaign is focused on ensuring that people write about Harmanpreet with hashtags to create maximum footprints for Google to automatically start acknowledging her name as part of the Indian cricket team as well as sparking conversations that recognize the prominence of women in the sport.
@ImHarmanpreet is our captain too. We created the bias. Now let’s come together to fix it.
But how? Flood social media with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur
Join the movement. pic.twitter.com/cX8s3QeWer
— PUMA Cricket (@pumacricket) February 20, 2023
An Arjuna Award recipient in 2017, Harmanpreet Kaur is the most capped player in women’s T20I format and was recently unveiled as the brand ambassador of PUMA.
The sportswear brand is taking significant efforts to ensure that gender-related stereotypes in cricket are diminished and this campaign is a testament to it.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
