Brands
Puma taps Nadia Kokni to turbocharge global brand play
HERZOGENAURACH: Puma has appointed Nadia Kokni as vice-president of global brand marketing, drafting in a heavyweight brand builder as it doubles down on sharper storytelling and product-led growth.
Kokni, who takes charge from January 1, replaces Richard Teyssier, who has left the company to pursue other opportunities. She joins Puma’s global leadership team and reports to Maria Valdes, chief brand officer.
In her new role, Kokni will steer Puma’s global brand marketing engine, spanning strategy, creative direction, integrated marketing and communications worldwide. The brief is clear: dial up brand heat, sharpen narratives around Puma’s product icons and sync innovation more tightly with storytelling.
Kokni arrives with a formidable CV across sport, fashion and lifestyle. She has held senior posts at JD Sports, H&M, Adidas and Tommy Hilfiger, and most recently led global marketing and communications at Hugo boss, where she drove a sweeping brand reset and digital acceleration.
Valdes called her “a world-class marketing leader” whose mix of strategic rigour, creative edge and cultural fluency fits Puma’s next phase. The hire follows Puma’s recent consolidation of brand marketing, product, creative direction, innovation and go-to-market into a single global unit under Valdes.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
