MAM
Puma signs up Rehan Poncha in run-up to London 2012 Olympics
MUMBAI: Puma has announced a long term partnership with Indian swimmer Rehan Poncha.
Poncha will sport Puma accessories and fitness, training and lifestyle apparel for all the key tournaments and will become another key icon in the sport lifestyle brand’s global community.
Being a youth icon and one of the best athletes in the nation, Poncha will feature prominently in Puma’s sports communication as another top tier asset spearheading communication around the marketing campaigns.
Having unveiled the new Fitness and Lifestyle range at Puma, Poncha said, “I am very excited about this new partnership with a brand like Puma that embodies youth, fun and passion. This brand has a great attitude and has some very exciting plans ahead, which make me feel privileged and excited to be an ambassador for many years to come.”
Puma India MD Rajiv Mehta said, “We are delighted to welcome Rehan Poncha to the Puma family. With his pace and skills, he has made an impressive start in his career that speaks volumes for his ability and determination to succeed.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
