MAM
Puma signed on Chitrangada Singh as brand ambassador
MUMBAI: Global sport lifestyle brand Puma has roped in Bollywood actor Chitrangada Singh as brand ambassador for its ‘running and fitness’ category.
The actor was present to flag off ‘Puma Faastest Indian’ at Mumbai – the search for the ‘Faastest’ men and women runners in India.
Puma has launched Singh in its latest campaign called ‘Move Faas’ which can be seen across Puma stores in India.
Singh said, “I’m thrilled to be the fitness and running brand ambassador for Puma. Puma is a perfect amalgamation of sport and style. It has set itself apart in the country through its designs, colours and approach. Fitness is gaining popularity in the country and Puma’s ‘Faastest Indian’ will take it to the people in the country in their unique, uber cool style.”
Puma South Asia managing director Rajiv Mehta added, “Running and Fitness is an important category for us and we’re excited to have Chitrangada Singh as our brand ambassador for the range. She comes from an army background so sports was an integral part of her growing up days.”
MUMBAI: He may have clocked the fastest time on track, but Usain Bolt is now sprinting straight into cricket fandom again. The eight-time Olympic medallist has returned to spotlight his long-standing support for Royal Challengers Bengaluru, featuring in sportswear giant PUMA India’s latest #RCBEverywhere campaign. Dressed in the 2026 RCB jersey, Bolt shared the moment on social media, pairing it with a throwback to the kit he first received in 2021 marking a fandom that has only gathered pace since.
A self-confessed cricket enthusiast and admirer of Virat Kohli, Bolt’s association with RCB has evolved through Puma’s global athlete ecosystem. The brand, which has partnered with Bolt for over two decades, is now leveraging his cross-sport appeal to amplify RCB’s already global fan culture.
The campaign builds on a behaviour that fans have long embraced taking the jersey beyond stadiums and scales it with one of the most recognisable athletes in the world. Bolt’s earlier appearance alongside Kohli and RCB players in a viral reel last year further cemented his status as an unlikely yet enthusiastic member of the RCB faithful.
With #RCBEverywhere, Puma is not just selling merchandise, it is exporting fandom. The campaign invites supporters to join the movement, with opportunities to win match shirts and tickets, while participating in a global conversation that now stretches far beyond Bengaluru.
From Olympic tracks to IPL terraces, Bolt’s latest cameo proves one thing, speed may be his signature, but fandom travels just as fast.
