Ad Campaigns
PUMA India launches campaign with Delhi Capitals squad
Mumbai: Amidst the thrilling action of the ongoing country’s action-packed cricket league, sports brand PUMA India has released an entertaining campaign with partner Delhi Capitals’ star players – Rishabh Pant, Ishant Sharma and Yash Dhull – to engage with the team’s strong fanbase.
PUMA’s campaign film for Delhi Capitals – called Delhi, Save the fight for the game – encourages fans to bring their aggressive spirit to the game with #DelhiSaveTheFight. Delhi’s characteristic aggression is often viewed critically but as a brand, PUMA believes that the capital’s shared passion will positively uplift the game.
Commenting on the occasion, cricketer Yash Dhull said, “This cricket season is pure sports entertainment and PUMA has a unique ability to engage with fans. PUMA’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong. I am from Delhi and well-versed with our love for aggression. So, teaming up with Rishabh Pant and Ishant Sharma, and shooting for this film with routine Delhi scenarios was lot of fun and laughter. Having said that, the film’s message is strong, and saving and bringing this aggression to the game is the right spirit.”
Commenting on the campaign, PUMA India head of marketing Shreya Sachdev said, “To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.”
PUMA is the official kit partner of Delhi Capitals and has signed a multi-year deal with the team’s parent companies JSW and GMR, furthering its footprint in the cricketing landscape. As a kit partner, PUMA’s logo is present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals. Inspired by the pulse of the country’s capital, the jersey incorporates the route map of the Delhi Metro Rail – the iconic representation of the city’s enterprising spirit. The players’ kit comprises athleisure, training wear, accessories and travel gear.
PUMA’s association with Royal Challengers Bengaluru has proven to be a big success in the league.
PUMA has been actively contributing to the rise of sports culture in the country by associating with 250-plus athletes across cricket, boxing, football, and para sports. The brand boasts a star-studded lineup of brand ambassadors featuring batting icon Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
