Puma Group names Ankit Sengar director of India’s regional creation centre

BENGALURU: Puma Group has promoted Ankit Sengar to director – regional creation centre (India), expanding his mandate to lead product creation and innovation across the Indian market.

In his new role, Sengar will strengthen design capabilities, speed up product development and drive market-led innovation, with a sharp focus on performance and sportstyle footwear categories. The move is part of Puma’s broader push to deepen its product strategy and reinforce its presence in one of its fastest-growing markets.

Sengar brings more than 15 years of experience in footwear product development, research and development and commercialisation. He has spent over five years at Puma, most recently leading the sportstyle and run & train footwear portfolio, where he drove category growth and innovation.

Before joining Puma, Sengar held senior product roles at Benetton Group, Yonex and Reebok, contributing to design excellence, vendor partnerships and technology-driven product improvements.