Ad Campaigns
Pulse Candy rewards loyalty with exclusive perks
Mumbai: Pass Pass Pulse, in partnership with White Rivers Media, launched the annual Loyalty Day campaign for Pulse Candy enthusiasts on Instagram. The campaign featured engaging contests, offering exclusive access and prizes to loyal fans. The campaign began with teasers about the event’s return and this year’s theme, promising spots on the brand’s Instagram Close Friends list for the most devoted Pulse lovers.
Contest alerts followed, announcing fun challenges with the chance to win prizes and join the brand’s inner circle. The #ForTheLoveOfPulse contest asked participants to change their profile pictures to the Pulse Candy logo, showcasing their love for the brand. The #PulseDeewanaChallenge encouraged fans to answer quirky questions, sparking creativity and engagement.
Social Media Dissect founder and CEO Aleena Gandhi shared her thoughts on the campaign, stating, “We found Pulse’s latest contest interesting. In a world where many campaigns feel similar, Pulse Candy’s approach is different and new. By talking with their audience and adding top users to their Close Friends list, Pulse Candy shows they’re willing to try new things to connect with their loyal fans. Their campaign has some fresh ideas, exciting rewards, and it’s worth dissecting.”
The #UltimateDeewanaKaun contest challenged participants to share humorous responses about what they’d sacrifice for Pulse Candy. Top users were elevated to the brand’s Close Friends list, gaining exclusive access to upcoming flavour launches and receiving personalised Certificates of Loyalty and many more Pulse goodies. The campaign captured the hearts of audiences on a massive scale, confirming its memorable and entertaining impact. Pass Pass Pulse demonstrates an adeptness at fostering meaningful connections with customers by making them feel genuinely valued in distinctive ways.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
