Ad Campaigns
Pulse Candy launches #ScreamForPulse contest for National Candy Day
Mumbai: Pulse Candy, India’s hard-boiled candy brand by the Dharampal Satyapal Group (DS Group), celebrates National Candy Day with a new twist—an interactive #ScreamForPulse experience. This lively campaign invites candy enthusiasts across India to join a playful digital challenge and compete for exciting prizes on Pulse’s specially designed microsite.
In the #ScreamForPulse game, players use their voices to control an on-screen character that jumps to collect Pulse candies. The louder the scream, the higher the character leaps, making it a game of both skill and enthusiasm. Participants with the highest scores will be rewarded with exclusive prizes, adding a fun and competitive edge to this year’s National Candy Day celebrations.
DS Group, general manager of marketing, confectionery, Arvind Kumar shares, “Pulse Candy has always been about pushing boundaries in experience for the consumer, and this game brings that spirit to life. This year, we’re bringing in the fun of gaming to our youthful audience with the launch of the #ScreamForPulse contest. By inviting our fans to actively participate in this fun game, we aim to further enhance the joy and energy that Candy Day represents. We’re excited to see the enthusiasm and enjoyment this campaign will generate among our Pulse lovers!”
Available on mobile, the #ScreamForPulse contest allows users to challenge their friends by sharing scores on social media, adding an extra layer of excitement. Participants can start playing and collecting scores to win prizes.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
