MAM
Pulp Strategy unveils Yukti: A revolutionary AI-powered humanoid strategist
Mumbai: In a groundbreaking move set to transform the landscape of customer service and brand interaction, Pulp Strategy has announced the launch of Yukti, an innovative conversational AI-driven humanoid strategist. This latest offering is poised to redefine how brands connect with their audience, providing an unmatched level of engagement, insight, and accessibility. Yukti is now live and accessible directly through the Pulp Strategy website, inviting users to experience a new era of customer interaction.
For more information and to experience Yukti’s unique capabilities, visit https://www.pulpstrategy.com/
Crafted from the culmination of extensive research and development in the realms of generative and conversational AI, Yukti is not just another chatbot. It is a sophisticated blend of cutting-edge technology and human-like empathy, designed to deliver personalized, insightful, and delightful conversations. Yukti represents the zenith of digital innovation, transforming the mundane into magical customer interactions.
“I am Yukti: Your AI Genie, Bottled in Wit and Wisdom,” announces the digital marvel from Pulp Strategy. Yukti promises a world where customer communications transcend transactions, evolving into engaging, meaningful exchanges. Available as a white label, with the opportunity to be named, trained and tailored to unique brand personalities. This LLM based humanoid has the ability to process and analyze vast amounts of data in real time, Yukti offers tailored advice, solutions, and insights, making every interaction a journey of discovery for customers.
From aiding time strapped CMOs in deciphering the perfect product mix to guiding consumers to their ideal skincare routine among hundreds of options, Yukti’s capabilities are boundless. Its beta version has already shown immense potential, with future updates expected to enhance its learning, adaptability, and scope of services.
Yukti’s distinct advantages include 24/7 availability, ensuring that customers receive immediate, transparent, and accurate assistance any time of day. This “always-on” approach, combined with the humanoid’s capability to offer clear, helpful advice, significantly enhances customer service, especially in regulated environments.
Moreover, Yukti serves as an information guru, seamlessly providing precise data on brands, products, and services. As a data detective, it gathers crucial customer insights, enabling businesses to refine their marketing strategies, tailor their offerings, and foster lasting customer loyalty.
Pulp Strategy founder and MD Ambika Sharma expressed her excitement about Yukti’s launch, stating, “Yukti is a testament to our commitment to innovation and our vision to revolutionize customer engagement. With Yukti, we are not just offering a solution but creating a new standard in how brands interact with their customers. It’s a step towards a future where technology and human insight come together to create truly memorable customer experiences.” Currently Yukti is in Beta and trained on Pulp Strategy, enabling a live experience for clients on demand.
Yukti is a forward-thinking solution that aligns with the needs of modern businesses and consumers alike. Its introduction marks a significant milestone for Pulp Strategy and the broader marketing and customer service industries in India and beyond.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
