MAM
Pulp Strategy Communications wins Gold at 29th MAA Worldwide Globe Awards
MUMBAI: Pulp Strategy Communications, a multi-award-winning full service agency in the realm of experiential, digital and interactive marketing, has won the Gold award for best long term loyalty and relationship marketing at the 29th MAA Worldwide GLOBE Awards.
The agency won the award for its campaign named ‘EMC Transformation Coach’ for the client EMC India. It is the only agency from India to have bagged an award at the event this year. Distinguished Russian agencies viz. Icon integrated contact, Coral: Promo and e:mg garnered the silver, bronze and certificate of merit respectively in the same category.
Pulp Strategy Communications spokesperson said that winning the award is definitely the ultimate kind of recognition for the EMC campaign. It gives the agency’s creative mettle great impetus to know that its campaigns are impacting the globally dynamic realm of marketing. “This has fuelled our enthusiasm and determination to continue doing profound work that hits the right note universally. A big pat on the back goes out to Anant Dugar and his team for their awesome effort in bringing this campaign to fruition,” the spokesperson said.
MAA Worldwide and GLOBE Awards Chair president Aldo Cundari added, “This year was a robust exhibit of global top caliber entries from agencies in over 30 countries worldwide. Truly a source of inspiration and insight for brand marketers around the world! It was exciting to see some of the groundbreaking ideas and campaigns coming out of some new and emerging markets.”
Cundari further congratulated all the Award winners and said, “You truly exhibit the best in marketing and once again, have produced outstanding work. A special acknowledgment and sincere gratitude to the over 130 judges for their hard work and dedication to making the Globes one of the best awards in the world.”
The MAAW Globe Awards recognizes the very “Best of the Best” in marketing campaigns executed globally with association partners: CAMPRO from Argentina, AMPRO from Brazil, CAPMA and CMA from Canada, the JPM Awards from Japan, the Silver Mercury’s from Russia and Ukraine, the IPM Awards from the UK and the BAA REGGIE Awards from the USA.
The event received entries from India, Israel, China, Australia, New Zealand and Ireland. Including the Best of the Best, 90 Gold, Silver, Bronze and Certificate of Merit awards were presented in 25 Categories at the prestigious event.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
