MAM
Pulp designs Philips Avent’s breastfeeding awareness campaign
MUMBAI: Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also introducing solutions to prolong breastfeeding as much as possible.
Philips Avent has rolled out a digital film that focuses on the bond between a mother and child and how mothers can empower themselves to ensure that their babies get the best nutrition.
It highlights how new mothers can strike a balance between their personal and commitments without comprising on the nutrition of their young ones through modern healthcare solutions for assisted breastfeeding.
Philips India director – health & wellness – personal health Dipanjan Chakraborty said: “We believe that a healthy start is a healthy future.”
Pulp Strategy MD Ambika Sharma said, “The healthcare solution brings out the nuances of a little spoken about subject to start conversations across the country.”
According to World Health Organisation, a child must be breastfed for six months, with continued breastfeeding supplemented by the desired complementary food for up to two years of age.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
