MAM
PubScale expands in Vietnam gaming market, aims for deeper partnerships
Mumbai: PubScale, an adtech platform with over a decade of industry experience, proudly announces its strategic expansion into the thriving gaming market of Vietnam. With an eye toward further market deepening and broadening its partnerships, PubScale is set to transform the gaming landscape in the region.
Vietnam’s gaming industry has witnessed remarkable growth in recent years, attracting both local and global gaming app publishers. PubScale’s entrance into this dynamic market signifies a significant milestone, offering innovative solutions to empower publishers to optimise their app revenue efficiently.
One of PubScale’s standout features is its in-game ‘Immersive Ads’, a novel solution that has captured the attention of publishers and gamers alike. This feature simplifies the integration of ad placements into games, providing a seamless experience for players while unlocking a lucrative revenue stream for publishers through a simple drag-and-drop integration process. Further, this immersive ad offering distinguishes itself by effortlessly running programmatic demand via Google and other partners.
PubScale has already collaborated with multiple gaming publishers in Vietnam like, Amanotes, Monster Studio, Puzzle Studio and Mirai Studio to name a few, adding substantial value to their monetization stack. By partnering with key players in the industry, PubScale aims to elevate the gaming experience and equip publishers with the tools necessary to thrive in a fiercely competitive market.
PubScale and GreedyGame founder and CEO Arpit Jain remarked, “Vietnam is a significant global market that produces high-quality games. Our recent engagement with Vietnamese gaming publishers has highlighted the potential of the market and the value that PubScale can add. We are thrilled to witness PubScale’s impact on the burgeoning gaming market of Vietnam.”
Beyond its pioneering Immersive Ads, PubScale offers yield optimization with Google Ad Manager (GAM), leveraging high-quality demand. Furthermore, PubScale extends its comprehensive suite of services to include efficient user acquisition strategies tailored for global apps.
Committed to fostering successful partnerships, PubScale’s expansion in Vietnam promises an exciting future for gaming app publishers and the gaming community at large. PubScale invites all interested parties to explore this innovative platform and join the company in reshaping the landscape of mobile gaming advertising.
PubScale, a product of GreedyGame (Google channel partner for over five years), is headquartered in the United States and India.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
