MAM
Publicitas China is CNN’s ad sales rep in China
CHINA: News broadcaster CNN has appointed Publicitas China (Hong Kong) as the sole advertising sales representative in China for The CNN News Group’s networks and services.
Working closely with CNN’s sales team based in Hong Kong, Publicitas China will be responsible for advertising sales activities for CNN International, CNN/US and CNN.com in China. An official release informs that Publicitas China is a division of PubliGroupe of Switzerland and has sales offices in Shanghai, Beijing and Guangzhou in China.
The release adds that earlier this month, it closed its first major deal with China National Tourism Administration (CNTA). A global tourism campaign was aired on CNN International and CNN/US.
CNN International and CNN/US reach more than 250 million households around the world. The release adds that the latest survey results across all regions (including PAX 2002/2003, Europe 2003, EMS 2003, PGI Latina 2002 and Mendelsohn 2002) confirm that CNN is the news leader in the world and is the leading channel for the key top management target group. Online CNN claims that its sites are the world’s leading news and information sites, which are serving over 1.5 billion page impressions every month during the year.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
