Ad Campaigns
Publicis.Sapient launches campaign with The Humsafar Trust
MUMBAI: Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.
The film aims at building awareness of the constant obstacles encountered by transgender people in Indian society.
Set in the city of Bengaluru, the film gives a brief view into the life of Sowmya Shri, a transwoman and Christy Raj, a transman, uncovering commonalities in which people, irrespective of their gender, love and care about each other. Through unique, unheard stories of the two protagonists, the film reveals the harsh realities of mental and physical trauma, gender dysphoria, accompanied with misguided labelling and appearance-bias that exists against the transgender community across the country.
Publicis.Sapient India managing director Sanjay Menon says, “Our efforts to enable transformation through this philosophy also extends beyond our own organisation into the work we do as part of our corporate social responsibility initiatives. Through TRANScend, a pioneering social impact project, we are working in partnership with the Humsafar Trust to enhance the socio-economic inclusion of trans people into the society in India.”
#PeopleNotLabels is an initial step towards generating awareness about the hardships the 4.8 million individuals, according to 2011 India census, in the community face. Their rights are being largely compromised in the country, leaving them in a state of isolation, within households, communities and institutions.
As per a recent study by the National Human Rights Commission, about 96 per cent of transgenders are denied jobs and are forced to take low paying or undignified work for livelihood; 50-60 per cent of them have never attended schools, and out of those who did, 18 per cent are physically abused, while 62 per cent are verbally abused in school.
The Humsafar Trust CEO Vivek Anand adds, “The transgender communities are among the most marginalised groups of our society. They become victims of violence and discrimination and despite a positive judgement from the Supreme Court in April 2014, they are still not accepted as part of the society. We are yet to traverse a long road towards acceptance and equality of the Trans communities. The TRANScend project is a small step towards bringing TG communities in the fold of mainstream society and creating opportunities that will empower them to lead a life of dignity and respect.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
